Clearfork.AI — Brand Review

Logo Options — 4 Directions

CLEARFORK.AI

Option A

The Convergence Mark

Two paths meeting at a gold focal point. River fork as metaphor for clarity emerging from complexity. 45° angles — precision, not warmth.

CLEARFORK.AI

Option B

The Fork Mark

Abstract river fork — architectural Y with a gold crossbar at the decision moment. Texas geography as geometry. Clean enough to stamp on leather.

Clearfork.AI

Option C

The CF Monogram

C and F locked together — classic consulting lettermark energy. Goldman Sachs meets McKinsey. Works beautifully embossed on paper, embroidered on a polo.

CLEARFORK.AI

Option D

The Horizon Mark

A river horizon with the fork rising above it. Stability + clarity. The gold cap is where the two paths become one clear direction. Restrained. Confident.

Color Palettes — 3 Directions

Texas Authority

Burgundy + Limestone + Gold. Warm, established, expensive. Think fine dining on the Clearfork corridor. Not tech — money.

#5D2E46

#A0956B

#D4AF37

#F5F4F0

Palantir Energy

Deep Navy + Steel + Copper. Cool, technical, defense-contractor serious. The room goes quiet when this walks in. Oracle / Palantir territory.

#1B2B4B

#4A6080

#B87333

#F0F2F5

McKinsey Gravity

Near-Black + Warm Charcoal + Old Gold. Timeless. No color means no trend — just permanence. This brand feels like it's been around for 30 years on day one.

#1C1C1C

#3D3D3D

#C8A96E

#FAF9F7

Tagline Options — Top 3

"Clarity is the competitive advantage."

Six words. Your positioning compressed. Works on a polo, a slide deck, a conference badge. The one Billy's betting on — no competitor can say this.

"This is what knowing looks like."

Arresting. Slightly confrontational. Positions Clearfork as the standard — everyone else is guessing. Works as a header above a case study, a credential wall, even a print ad.

"No speculation. Just what works."

Direct promise of relief. Every consultant hedges. This line says we don't. Short, declarative, slightly blunt — which is a Clearfork trait. Especially strong in digital.

Hero Headline Options — Top 2

Headline Option 1

You don't need another AI pitch.
You need a plan.

Enters the conversation already in their head. Positions every competitor as "just another pitch-maker." Two sentences — setup and resolution. The CEO reads the next line.

★★★ Billy's Pick

Headline Option 2

Most AI consultants tell you what's possible.
We tell you what to do.

Direct competitor contrast without naming names. "What's possible" is the soft promise everyone makes. "What to do" is the hard promise only confident operators can make.

★★★ Strong Alternative

Applied — How It Looks In The Wild

Business Card

CLEARFORK.AI

Saint Clair

FOUNDER & MANAGING ADVISOR

saint@clearfork.ai

clearfork.ai

Polo Shirt Embroidery

Left chest · 2.5" · Navy polo

Left chest · 2.5" · Charcoal polo

LinkedIn Company Page

CLEARFORK.AI

AI Implementation Advisory

Clearfork.AI

AI Implementation Advisory · Fort Worth, TX

Clarity is the competitive advantage.

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